Helping places tell their story

Every town, city and destination has its own identity. The challenge isn’t creating a story – it’s communicating it in a way that inspires people to visit, invest, work, live and spend time there.

At Orange Compass, we help destinations uncover what makes them distinctive and translate that into marketing that delivers real impact. Whether promoting tourism, supporting regeneration, encouraging inward investment or strengthening local pride, we develop place marketing strategies that connect people with places.

Our work combines strategic thinking with practical delivery, helping organisations build stronger destinations that remain competitive in an increasingly crowded marketplace.

More than destination marketing

Successful place marketing goes beyond advertising attractions or promoting events.

It brings together businesses, communities, public sector organisations and visitors around a shared vision of place. It creates consistency, builds confidence and reinforces the identity of a destination across every touchpoint.

Orange Compass works with local authorities, Business Improvement Districts, destination organisations and tourism partnerships to develop place marketing that reflects local character while supporting wider economic ambitions.

Whether you’re launching a new destination brand, promoting seasonal campaigns or encouraging year-round visitor growth, we’ll help you develop marketing that feels authentic, engaging and measurable.

Supporting visitor economies

Tourism is about far more than attracting visitors. It supports local businesses, creates employment, strengthens communities and contributes to long-term economic resilience.

We work with organisations across the visitor economy to develop campaigns that inspire people to explore, stay longer and discover everything a destination has to offer.

From strategic planning and campaign development to content creation, partnership marketing and promotional activity, our focus is always on helping destinations maximise opportunities while protecting the qualities that make them unique.

Bringing partners together

The strongest destinations are rarely built by one organisation alone.

Successful place marketing relies on collaboration between councils, businesses, tourism organisations, accommodation providers, attractions and local communities.

Orange Compass helps bring those voices together through shared campaigns, collaborative marketing and clear communication that aligns partners behind common goals. By creating joined-up approaches, we help destinations achieve greater visibility and stronger outcomes.

Marketing with purpose

Every campaign should support a wider objective.

Whether increasing footfall, attracting investment, encouraging overnight stays or raising awareness of local initiatives, we ensure marketing activity is aligned with measurable goals and long-term place strategy.

Our approach combines creativity with commercial understanding, ensuring every campaign contributes to the wider success of the destination.

Why Orange Compass?

We understand that every place has its own challenges, opportunities and ambitions.

By combining expertise in tourism, communications, stakeholder engagement and strategic marketing, Orange Compass helps destinations chart a clear course towards sustainable growth.

We believe successful place marketing starts with understanding people, celebrating local identity and creating partnerships that deliver lasting value.

Ready to showcase your destination?

Whether you’re promoting a town, supporting a visitor economy or developing a destination strategy, Orange Compass can help your place stand out for all the right reasons.